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Biz Managers
We all know the stories of pop
stars that made a fortune in the music business overnight and, within a
relatively short period of time, went flat broke and filed for Chapter 11
bankruptcy. The message, then, is clear: it is not how much money one
makes; rather, it is how much money you get to keep. In the music business,
the most important individual on an artist(s) professional team, besides the
attorney and personal manager of course, is the business manager. The primary
function of the business manager is to act as the chief financial advisor and
business-planning expert for all activities pertaining to a client’s daily
business life. There are no specific educational or licensing requirements to
be met. But, because of the complex nature of business management and financial
planning, Certified Public Accountants (CPAs) dominate the field. A business
management firm can be anything from a one-person operation working out of a
house to a multinational organization with several departments and offices all
over the world. But, regardless of the size of the firm, all business managers
make an industry standard 5% of a client’s gross income. Here are the primary
functions of business managers:
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Collection of Income:
Business managers have the responsibility to following-up contractual
obligations to make sure that their clients are compensated in accordance to
the scope of the contract in a timely manner. This means that business
managers must be well-versed in all domestic and international music business
contracts, legal and financial interpretations, and payment schedules.
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Royalty Examination:
Some business management firms also have departments
for record royalties’ audits. That is, they audit record companies and music
publishers (and their foreign licensees and affiliates) to see if there are
any major royalty discrepancies. And, in many cases, there are
discrepancies. Also, on occasion, they perform due diligence
investigations for clients who may show interest in purchasing other music
catalogs of copyrights in order to build a stronger portfolio. |
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Investments:
The business manager makes recommendations to the client about the purchase,
sale, partial investment, overall inherent risks involved in investing in
different businesses and the stock market. The main objective is, or should
be, to create a diversified portfolio for the client that avoids speculative
risks and produces an eventual return on investment plus a continual stream of
residuals. |
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Tour Accounting:
The business manager assists the client in planning, budgeting, and revenue
forecasting for United States and International tours. Because a single
concert tour by a major artist can easily gross $200--$400 million in a
nine-month period, this is an area where the business manager is more
valuable than even the personal manager and the attorney. |
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Accounting and Bookkeeping:
Just like a corporation, the business manager keeps records of all cash
inflows and outflows. Monthly, quarterly, and annual financial
statements/reports are prepared for the artist so that he/she knows where they
stand financially at a specific period of time. |
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Publishing Administration:
In some rare cases, the business manager acts as the artist music-publishing
administrator. In most cases, however, the business manager is given the task
of auditing music publishers and record companies in insure that publishing
royalty payments are accurate and on time. |
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Budgeting:
Expense and income forecasting, or budgeting, is one of the most important, if
not the most important aspects of a successful artist(s) career. As an
artist becomes more successful, business and creative meetings have a tendency
to focus more on the bottom line financial imperatives than on the actual
creative growth and challenge at hand. |
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Tax Planning:
As mentioned earlier, it is not how much money one makes but how much one
actually gets to keep. Business managers know, or should know, all the
sophisticated legal tax planning loopholes and benefits. They are very savvy
when it comes to Wall Street investments and offshore money heavens. If a
business manager doesn’t know all these tricks, then you need to dump him and
find one who does!! |
You have been given the basics and a starting
point, go from there! 
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