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Electronic Press Kits
Everyone in the music industry will tell you that one of the most expensive
promotional tools, this side of record and video promotion, is the professional
press kit. If professional press kits look expensive, that is because they
are expensive. Important decision makers in the media often closely
associate professionalism, success, and product quality with the look of the
press kit. And often times that assumption holds true. There is a
very close correlation between a poorly recorded CD and a cheap looking press
kit. A professional looking press kit can cost as much as $10 per kit to
create, which does include mailing costs. One way to circumvent that
exorbitant fee is to create an electronic press kit. Listed below are some
of the essentials that comprise a press kit:
 | Bios |
| Music reviews and interviews |
| CD Artwork |
| Broadcast sample video clips |
| Broadcast sample sound clips |
| Band logo |
| Concert schedule |
| Photo gallery |
| Guestbook |
You have been given the basics and a starting point, go from there!
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™ Digital & Electronic Music Organization, Inc. 