Indie Labels Migrating to E*Business

™ Digital & Electronic Music Organization, Inc.

Indie Labels Migrating to E*Business

The rapid speed of the digital world demands that we take a new and more dynamic approach in terms of how we deal with our suppliers, customers, and the way we think about our business model. Decision makers must be willing to embrace new technologies and redefine corporate strategy in order that their companies will be able to adapt to the rapid changes of the competitive business climate. Independent labels should view the migration to e-business as a necessity, not an option. Independent label operators must be willing to challenge their existing business assumptions and seek to identify new ways to effectively integrate new technology. They should view their products and services as potentially global in its scope and think of new ways or working with concert promoters, merchandisers, and music fans. Independent labels on the internet should seek to focus all their efforts on creating the best possible customer experience and place maximum effort on retaining valuable customers and gaining new ones. Listed, in no particular order, are some of the benefits for independent labels migrating to e-business:

	Cut out the record distributors, unions, so-called businessmen and other music industry parasites.
	Build a direct and interactive connection with your customers.
	Cut cost caused by inefficient service, supply, and sales.
	Create your own record release schedule.
	100% ownership of recording masters.
	Receive direct customer communication and feedback.
	Have total control over image and likeness.
	Identify and capitalize upon a new market niche derived out of changing customer demands.
	100% ownership of music publishing rights.
	Instant payment for music as it is being bought (some big labels pay royalties twice per year, if they pay you in the first place).
	The ability to react faster and be more responsive than your competitors.
	Instant global music distribution.
	Record and release the type of music you want, not what the executives want.

You have been given the basics and a starting point, go from there!

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Indie Labels Migrating to E*Business

Send mail to DEMO Webmaster with questions or comments about this web site. Copyright © 1999-2005 DEMO: Digital & Electronic Music Organization, Inc. All rights reserved. Last modified: 07/01/05

Send mail to DEMO Webmaster with questions or comments about this web site.
Copyright © 1999-2005 DEMO: Digital & Electronic Music Organization, Inc. All rights reserved.
Last modified: 07/01/05