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The ABC's of Live Webcasting
There are literally millions of creative individuals around the world who
would love to share their artistic craft with a mass audience through a national
or international medium such as radio or television, especially the latter.
But, from a realistic standpoint, less than one-tenth of one percent of all
aspiring musicians will ever see light of day on national or international
television. There is a wonderful alternative for visually showcasing your
music to the world through the Internet. Internet broadcasting or
webcasting is still in its infancy but it has already produced great aesthetic
and technological breakthroughs and created a bunch of celebrities along the
way. Musicians can build an entire fan base on the web without the help of
major entertainment conglomerates. But before you run off and start to
webcast there are certain things that must be taken into consideration like:
 | What is the primary purpose of the webcast (business, education,
entertainment)? |
 | Who is the intended audience? |
 | Is the same or similar content available somewhere else? |
 | What level of production value will be required? |
 | Will the content compete with or complement traditional media? |
 | Will the webcast require audience interaction? |
After answering these questions, it is time to assemble the production team.
A webcast production team looks like this:
 | Producer--this person coordinates all production activities and
heads the production team |
 | Content developer--this person, who sometimes functions as the
producer, is primarily responsible for coordination, organization, and format
of the content that will be delivered over the Internet |
 | Director--the director is responsible for all camera placement,
lighting, sound, editing, streaming, and directing of performers |
 | Performers--these are the people who will actually be streamed
through the webcast |
 | Technical engineer--this individual is responsible for advising the
producer as to which hardware and software would work best for the webcast and
make sure that all the complex hardware and software works properly |
 | Assistant technicians--these people work under the technical
engineer providing technical support |
 | Marketing director--this person is responsible for creating and
promulgating an advertising media plan online and offline |
You have been given the basics and a starting point, go from there!

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